Our mission is simple. We believe the solar industry is one of the best direct-to-home sales industries in the world—and we believe it will remain that way for the foreseeable future. Rapidly rising energy costs, combined with continuous advancements in PV technology, make solar one of the rare industries where everyone can win.

Unfortunately, the industry has earned a bad reputation. We’ve all heard the horror stories: reps not getting paid, leadership misleading their teams, and installation companies failing to deliver on their promises.

While nobody is perfect, we believe the solution is straightforward—stay true to our values. Pay on time. Don’t be scumbags.

By doing this, we believe we can win not by cutting corners, but by overwhelming the industry with real, undeniable value: value for the reps who trust us with their business, value for the install partners who stand beside us, and true value for the homeowners who choose to make the switch to solar.